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Brand Story

2013 - The Very Beginning

The Founding of Koura was from a very simple start,  a kind gesture to help struggling registered bee-keeper friends to sell their honey in bulk at a reasonable price.


Signed agreement deal with register beekeepers for Manuka honey supply.

Koura is trademark in NZ and Australia on 09/09/2014


Launch of first range of Koura honey 

Focused on premium Manuka Honey sourced from Gisborne and  all exported to Mainland China


launch of second range of Koura Honey with new packaging and design.


Focus to sell at domestic NZ market try to establish the brand.


Launch of seasonal Kid Multi-floral honey to test the market 

collaborate with local artists to design different theme tailor to the kids.


Launch of seasonal Kids Manuka honey, it became the first available range of Manuka Kids Honey on the Market.

2020 - 2021

Turning Point: Covid-19 Pandemic.

NZ had several lock downs.

This was a valuable period of time for us  to analyse,  rethink and rebrand KOURA.

2022 - 2023

New Logo and New Products.

Design by Local designer / artist Matt from Canyon Creative Studio . We focused on incorporate Maori art and culture, the main logo - the tree of life symbolises growth and vitality which is the core value of our brand.

2024 -

We have launched a few honey themed skincare and beauty products for a start. The formulation was done by industry experts using our own Manuka Honey and other NZ native  botanicals. 

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