Brand Story
2013 - The Very Beginning
The Founding of Koura was from a very simple start, a kind gesture to help struggling registered bee-keeper friends to sell their honey in bulk at a reasonable price.
2014
Signed agreement deal with register beekeepers for Manuka honey supply.
Koura is trademark in NZ and Australia on 09/09/2014
2015
Launch of first range of Koura honey
Focused on premium Manuka Honey sourced from Gisborne and all exported to Mainland China
2017
launch of second range of Koura Honey with new packaging and design.
Focus to sell at domestic NZ market try to establish the brand.
2018
Launch of seasonal Kid Multi-floral honey to test the market
collaborate with local artists to design different theme tailor to the kids.
2019
Launch of seasonal Kids Manuka honey, it became the first available range of Manuka Kids Honey on the Market.
2020 - 2021
Turning Point: Covid-19 Pandemic.
NZ had several lock downs.
This was a valuable period of time for us to analyse, rethink and rebrand KOURA.
2022 - 2023
New Logo and New Products.
Design by Local designer / artist Matt from Canyon Creative Studio https://www.canyon.nz . We focused on incorporate Maori art and culture, the main logo - the tree of life symbolises growth and vitality which is the core value of our brand.
2024
We have launched a few honey themed skincare and beauty products for a start. The formulation was done by industry experts using our own Manuka Honey and other NZ native botanicals.
2025- Growing the Koura Experience
KOURA continued building on its honey, beauty and skincare journey, bringing together products inspired by the natural richness of New Zealand.
From Manuka Honey to honey-inspired beauty, KOURA continued exploring new ways to share the golden goodness of New Zealand with more people.
2026- The Next Chapter Begins
From a simple idea to a growing New Zealand brand — the KOURA journey continues.
Today, KOURA is looking beyond where it started. With honey, beauty and skincare coming together under one brand, the next chapter is about creating products that connect people with the natural goodness, creativity and unique character of New Zealand.
And this is only the beginning.
Looking Ahead- The Future of KOURA
What if the best part of the KOURA story is still ahead?
Our vision for the future is to continue growing KOURA while staying true to where it all began — supporting beekeepers, celebrating New Zealand's natural ingredients, and creating products people can enjoy as part of everyday life.
From the forests and flowers that give us our honey to the people and creativity behind the brand, we want every new chapter to carry a little piece of New Zealand with it.
More honey. More beauty. More innovation. More stories to tell.
The journey that began in 2013 is still unfolding.
And we can't wait to show you what's next. 🍯